Beyoncé Tarting Up Young Girls Too (some bad language)

News Type: Event — Seeded on Sat May 10, 2008 8:47 PM EDT

Article Source: Gawker

business, beyonce, tramps, sexualizing-kids

Singer Beyoncé's fashion collection, House of Deréon, is pushing a new kids line, for which it created the ad pictured at left. The reviews are rolling in, and they go a little something like this:

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4.2

2.6

{"commentId":1787164,"authorDomain":"scientificblog"}

Cash

This chick's whole career is based on self-exploiting her sexuality and calling it empowerment. It's no surprise she thinks it's okay to do it to 8 year olds, since her mother clearly did it to her.

{"commentId":1787164,"threadId":"262602","contentId":"1480732","authorDomain":"scientificblog"}

2 votes

#1 - Sat May 10, 2008 8:48 PM EDT

{"commentId":1787363,"authorDomain":"DrJuice"}

Dr Juice

At least they're not topless wrapped in a blanket. Cause we know that's really slutty.

{"commentId":1787363,"threadId":"262602","contentId":"1480732","authorDomain":"DrJuice"}

1 vote

#2 - Sat May 10, 2008 10:31 PM EDT

{"commentId":1788391,"authorDomain":"lilorphant"}

lilorphant

They have some reality show about pageant kids, I was flipping through and landed on it (VH1) and I was thinking the same thing. No one is crying about the way these girls 5-10 are airbrushed and the provocative clothing and talent show stuff, but freaked the hell out when a 15 year old took what i thought was a natural and artistic pose.

UGH we are sooooo screwed up. The other thing is that VH1 is uh, geared toward middle aged men so double gross out. Seriously, the station that brought you Rock of Love is peddling five year olds.

{"commentId":1788391,"threadId":"262602","contentId":"1480732","authorDomain":"lilorphant"}

1 vote

#2.1 - Sun May 11, 2008 11:20 AM EDT

{"commentId":1787573,"authorDomain":"biggerthebetter"}

biggerthebetter

She can market all the slutty toddler clothes she wants; parents don't have to buy it. Parents just don't know how to say no.

{"commentId":1787573,"threadId":"262602","contentId":"1480732","authorDomain":"biggerthebetter"}

2 votes

#3 - Sun May 11, 2008 12:16 AM EDT

{"commentId":1788377,"authorDomain":"lilorphant"}

lilorphant

I find it ironic, the photo of the Asian girl in those impossibly high heels instantly reminded me of the practice of footbinding in Chinese culture, which was begun at infancy. Girls toes were folded over the bottom of the foot, and wrapped and bound creating a vulnerable and hobbled woman for life, who could never run, never fully explore her world, never go far from home, and would endure the pain of this disfigurement for life.

I have a hard time believing that parents don't realize they are setting their own girls up for more the same, figuratively and literally.

{"commentId":1788377,"threadId":"262602","contentId":"1480732","authorDomain":"lilorphant"}

2 votes

#4 - Sun May 11, 2008 11:16 AM EDT

{"commentId":1788498,"authorDomain":"kymlee"}

kymlee

Kids can't be kids anymore. What happened to the idea of keeping kids innocent as long as possible, letting them grow up gradually through experience and responsibility? Playing dress-up is one thing, but do we need another line of clothing dedicated to dressing little girls like little urban fashionistas? The heels on the girl in front kill it for me but if you look beyond that, the clothing is still trendy, ugly and not at all revealing.

I've never been very impressed with the ad copy and layout for House of Dereon, it reminds me too much of the Baby Phat ads which IMO were completely lacking any imagination.

{"commentId":1788498,"threadId":"262602","contentId":"1480732","authorDomain":"kymlee"}

3 votes

#5 - Sun May 11, 2008 12:16 PM EDT

{"commentId":1791517,"authorDomain":"leogodin"}

leogodin

Well put.

I suspect that those high heals are very damaging to young legs. Purposely putting growing kids in unnatural positions seems like a very bad idea.

{"commentId":1791517,"threadId":"262602","contentId":"1480732","authorDomain":"leogodin"}

2 votes

#5.1 - Mon May 12, 2008 1:44 PM EDT

{"commentId":1798591,"authorDomain":"davidmcgirr"}

David Mc Girr

Not to mention the coordination required to walk in heels without falling.
High instances of sprained ankles could be in the future.

Other than that I see no problem with the stuff, just that its expensive,
and they'll grow out of it in 6 months anyway.

-Dave

{"commentId":1798591,"threadId":"262602","contentId":"1480732","authorDomain":"davidmcgirr"}

3 votes

#5.2 - Wed May 14, 2008 9:08 AM EDT

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Beyoncé Tarting Up Young Girls Too (some bad language)

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